At the barbershop, it’s OK not to be OK

Destigmatizing mental health support and normalizing therapy in the Black community one barbershop at a time

George Mason University alumnus Gary T. Taylor, MSW '15, is destigmatizing mental health support and normalizing therapy in the Black community one barbershop at a time. “Barbershops are this safe space for Black men,” says Taylor who has been working with local barbershops in the Rappahannock region of Virginia since 2022 to foster healthy discussions about mental health by educating barbers on “mental health first aid” for their patrons.  

“This is where men may go to talk through things, have big debates, talk about sports. Barbershops are an important part of culture for us as Black men—just like salons are for Black women,” says Taylor. Given the trusted role that barbers often play in Black men’s lives—it seemed like a natural place to Taylor for reaching men about mental health.  

Working in partnership with the Rappahannock Area Community Service Board, Taylor realized he could bring his crisis therapy experience into the community through “barbershop talks”—informal group discussions with the barber, the shop patrons, and a trained social worker. 

“Most of the time when you talk to barbers, they'll tell you they're almost de facto therapists and social workers,” says Taylor, “They're listening to their clients’ problems and maybe don’t know about resources available to help. So we wanted to equip the barbers to know what the necessary resources are just in case somebody comes in and it's a crisis or they're really struggling and they don't know where to go.” 

Taylor has found that barbershop talks play an important role in normalizing talking about issues and going to therapy. The talks can help point participants in the right direction to get therapy resources or find substance abuse resources. 

Taylor relays to participants that seeking mental health support is just like taking your car in for an oil change to make sure it keeps running properly. 

“With the rise of substance abuse and overdoses, the barbers or the folks that are coming to these barbershop talks now are getting Narcan training too. And I think that's the strengths-based approach to meet the community where they're at,” said Taylor. 

To date, Taylor has completed more than five barbershop talks in the Rappahannock region and is working with female colleagues to begin salon talks this spring.

“It’s important that people who share lived experiences are leading these sessions, so the participants can relate and see themselves in the facilitator,” says Taylor. "I can speak to that direct cultural experiences of Black men and then also bring in my skill set, my knowledge, my experience, my education to help provide that education and awareness

An assistant professor at Virginia State University, Taylor is also passionate about “passing the baton” to the next generation by getting more Black people—particularly Black men—into the social work profession to meet the growing demand.

“The suicide rate for young Black men has been increasing over the past 5 to 10 years, starting from ages 9 and 10 up to the mid-20s. We’re seeing similar challenges for Black girls too. So, there is a growing need for diversity in the social work profession. That cultural awareness piece for the Black community and having more Black social workers, Black practitioners, Black Licensed Clinical Social Workers (LCSW), it's very, very, very important as we progress in the field.” 

Read about Taylor's mission to recruit more Black men to the field of social work "Beyond case managers and clinicians—Exploring dynamic career paths in social work."